Social Media Best Practices

Social media provide a broad range of opportunities for sharing information and connecting with your friends, family members and colleagues and can provide a highly effective means for creating new contacts and developing personal and professional relationships. Examples of social media currently include, but are not limited to, WeChat, Weibo, Toutiao, QQ, Douyin, Tiktok, Bilibili, Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube, Tumblr, Flickr, SnapChat, Whatsapp, blogs and message boards.

Because social media are such powerful communications tools, your conduct on social media may have a significant impact not only on your own personal and professional reputation, but also on the reputation of The Tianjin Juilliard School (hereinafter referred to as ‘the School’). Improper conduct in the social media space may result in legal repercussions for the School and may expose you to personal liability for your actions. Be thoughtful in decisions to “friend,” “like,” “link,” “follow,” or accept a request from another person. It is important to recognize that there is the potential for misinterpretation of relationships such as faculty/student, staff/student, supervisor/subordinate and doctor/patient in social interactions.  

The complete Tianjin Juilliard School’s Social Media Best Practices Policy is found HERE. Faculty are required to familiarize themselves with this Policy in its entirety, and to check the website regularly for any updates to the Policy.