Applies to: All Members of The Juilliard School Community and the The Tianjin Juilliard School Community (includes all faculty; staff; students; and or parent/guardian).

Social media provides a broad range of opportunities for sharing information and connecting with your friends, family members and colleagues and can provide a highly effective means for creating new contacts and developing personal and professional relationships. Examples of social media currently include, but are not limited to, WeChat, Weibo, Douyin, Tik-Tok, RedNote, QQ, KuaiShou, Bilibili, Facebook, LinkedIn, Instagram, X, Pinterest, YouTube, Tumblr, Flickr, SnapChat, Whatsapp, blogs and message boards.

Because social media are such powerful communications tools, your conduct on social media may have a significant impact not only on your own personal and professional reputation, but also on the reputation of The Tianjin Juilliard School. Improper conduct in the social media space may result in legal repercussions for the School and may expose you to personal liability for your actions. Be thoughtful in decisions to “friend,” “like,” “link,” “follow,” or accept a request from another person. It is important to recognize that there is the potential for misinterpretation of relationships such as faculty/student, staff/student, supervisor/subordinate and faculty/parents in social interactions.

The following guidelines govern your use of the internet and social media while at The Tianjin Juilliard School, but do not address every possible situation. This area has experienced, and in all likelihood will continue to experience, rapid change. Always consider the possible repercussions of your actions.

General Guidelines
Be honest about your identity: Never hide your identity if you post anything about The Tianjin Juilliard School or on behalf of The Tianjin Juilliard School. In personal posts, you may identify yourself as a Tianjin Juilliard student, faculty, staff member or parent/guardian of student, provided it is truthful information. However, please be clear that you are sharing your views as an individual, and not as a representative of The Tianjin Juilliard School. For example, if you maintain a personal blog or other social media presence, consider using the following type of disclosure: “I am a student (staff, faculty, or parent/guardian of student) at The Tianjin Juilliard School and this is my personal blog. The views and opinions expressed herein are solely my own. I do not represent or speak on behalf of The Tianjin Juilliard School or any of its faculty or other employees, and The Tianjin Juilliard School is not responsible for any of the content found on this blog.”

Protect The Tianjin Juilliard School’s trademarks: The Tianjin Juilliard School is the exclusive owner of all right, title and interest in and to the words “The Tianjin Juilliard School,” the trademark THE TIANJIN JUILLIARD SCHOOL, The Tianjin Juilliard School branded merchandise, related logos and artwork, and any and all variations, translations or derivatives thereof. Do not use the Tianjin Juilliard logo or any other Tianjin Juilliard mark or image on your personal websites or web pages. You may not use the Tianjin Juilliard name to promote or endorse any product, service, charitable cause or political party without prior written approval.

Be aware of Tianjin Juilliard policies: Posting or emailing threats or offensive comments, or materials which would violate Tianjin Juilliard’s non-discrimination or sexual harassment policies, or materials which would violate the Regulations on the Ecological Governance of Online Information Content and other relevant laws and regulations of the People's Republic of China will result in appropriate disciplinary action, up to and including termination of employment or dismissal from the School. Check The Tianjin Juilliard School’s website regularly for updated policy information. You can find more policies at the Policies and Consumer Information section of the school website.

Prohibited Action

• You MAY NOT post, tweet, share photos, etc. on behalf of The Tianjin Juilliard School or otherwise speak for The Tianjin Juilliard School in the social media space without prior authorization. Social media inquiries should be directed to the Department of Communications or by emailing Communications@tianjinjuilliard.edu.cn 
• You MAY NOT create Facebook pages, X accounts, WeChat accounts, Weibo accounts, RedNote, QQ, KuaiShou accounts or an account on any other social networking website or social media platform, on behalf of The Tianjin Juilliard School without authorization.
• You MAY NOT establish an email account using the Tianjin Juilliard name without authorization.
• You MAY NOT answer questions as a representative of The Tianjin Juilliard School regarding its policies, classes, products, events, performances, or admissions. However, you are welcome to share your personal experiences, learning, and daily life on social media.
• You MAY NOT register domain names, usernames, personal email addresses, X handles or other names that include the Tianjin Juilliard name or any of the Tianjin Juilliard marks, particularly if such use of The Tianjin Juilliard School’s name or marks may create an appearance of The Tianjin Juilliard School’s affiliation with, or endorsement of a corresponding social media account or website.
• You MAY NOT use The Tianjin Juilliard School’s name or trademarks in any way that may imply The Tianjin Juilliard School’s association with your personal social media accounts, or The Tianjin Juilliard School’s endorsement of your personal views expressed on social media.
• You should NOT speak to the media on The Tianjin Juilliard School’s behalf. If any member of the media contacts a student, faculty or staff member directly with requests for School-related information or to comment as a representative of The Tianjin Juilliard School, the student, faculty or staff member must contact Communications@tianjinjuilliard.edu.cn and the Department of Communications will coordinate the interview to ensure appropriate access to the campus. All media inquiries should be directed to the Department of Communications.
• You MAY NOT post any personnel, confidential or proprietary information about The Tianjin Juilliard School, its students, faculty members, or other employees. The Tianjin Juilliard School’s proprietary information includes The Tianjin Juilliard School’s internal strategies, financial information, internal policies or goals, or other organizational information that is not public.

Legal Compliance and Enforcement

Sensitive Topics and Foreign Information Risk: Posting or sharing content involving politically sensitive topics, religion, ethnicity, public health, international disputes, or sudden public events—or forwarding unverified information from foreign sources—may violate Chinese laws and regulations or trigger public misunderstanding and reputational damage. Members are encouraged to express themselves lawfully and rationally, and to avoid controversial content that could harm the image of the School or individuals.

Restrictions on AI-Generated Content and Virtual Representation: Without prior authorization, the use of AI tools (include but not limited to ChatGPT, DeepSeek, Midjourney, Sora) to generate text, images, or videos in the name of The Tianjin Juilliard School and publish them on social media is STRICTLY PROHIBITED. Creating or managing virtual personas, avatars, or AI-based accounts that imply affiliation with the School is also prohibited. Providing AI with any content involving confidential or internal information pertaining to The Tianjin Juilliard School for analysis, opinion generation, or similar purposes is also prohibited.

The information set forth herein is subject to change from time to time, and the School (The Tianjin Juilliard School) reserves the right to add, remove or alter the policies contained in this policy. In the event of any conflict between the English version of the policy and the Chinese version of the policy, the Chinese version shall prevail.

[Updated for 2025]